Revenue True MRR
True MRR
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awaiting Stripe
Active Subscribers
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New / 30d
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Churned / 30d
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Hardware Sales Stripe + Offline
Devices / 30d
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Device Revenue / 30d
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Lite vs S7 Pro / 30d
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Avg Device Price
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Customer Source Breakdown
Where Subscribers Came From
Active subscribers split by acquisition channel. "Normal" customers paid full price via Stripe online; "Paid Offline" via SumUp; "Promo Campaign" used a discount code (still real revenue); "Test" excluded from all KPIs above.
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90-Day Trend
Daily Sales Activity
Device purchases and new subscriptions over the last 90 days.
Device → Subscription Activation Critical Metric
Hardware That Earns Its Keep
Percentage of device buyers (matched by email) who became active subscribers. Offline-paid customers count as activated. Test customers excluded.
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Instagram Performance
Weekly Growth
Followers, reach, and profile visits over time.
Log This Week
Open Instagram → Insights → copy these four numbers. Saved locally.
Action Log Audit Trail
Classification History
Every classification write to Stripe is logged here. Stored locally. Clear to reset.
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Local Only · Stripe Key Stored In Browser · MotoHalo Ops v6